01 — Yuvraj Raulji

I build the systems behind digital commerce.

End-to-end technology consulting for companies and agencies: eCommerce platforms, mobile apps, custom software and AI-driven systems. 12+ years, 15+ brands, and an operating belief that every layer of a modern business should be AI-driven by design, not retrofitted later.

Work with me →Book a 30-min consult

Vadodara · IndiaYuvraj RauljiCommerce · Technology · AI

02The position

More than code. Technology should move the business forward.

I build digital commerce systems from the technology layer up, combining engineering, architecture, performance, experience and growth.

Technology is valuable when it creates leverage: better decisions, stronger customer experiences, faster operations and sustainable growth. Not because it is possible, and not because it is new.

12+

Years in technology

12+

Multi-store Magento 2 platforms

500K+

SKUs under architecture

1M+

Monthly users served

Est. 2010 · 12+ years

I don’t sell platforms. I make decisions, about architecture, about catalogue, about where the business actually loses money, and then I build the system that holds those decisions.

Role: eCommerce & technology architect
Focus: Magento 2 · Headless · AI systems
Based: Vadodara, Gujarat · IST

COMMERCE

TECHNOLOGY

GROWTH

03What I build

Four systems, not four services.

They overlap on purpose: a commerce decision is an architecture decision before it is a platform decision, and an AI decision is a process decision before it is a model decision.

Commerce systems

The platform is rarely the problem. It is where the problem becomes visible, usually as a catalogue, a checkout, or an architecture that has outgrown the decision behind it.

Magento 2ShopifyWooCommerceHeadless

Digital architecture

Frontends over REST and GraphQL, caching that holds under traffic, and infrastructure sized to the order book rather than to the pitch deck.

Next.jsGraphQLAWSVarnish · Redis

Growth systems

A beautiful store means nothing if the customer journey is broken. Search, speed and checkout are the growth levers people keep looking past.

Technical SEOCROPerformanceGA4

AI systems

Where language models stop being a demo and start being infrastructure: grounded in real data, scoped to real tasks, checked by a person before anything consequential happens.

AI agentsRAGMCPAutomation

04Selected work

Real work. Real systems.

Six builds, and the decision inside each one. The interesting part of every one of these was the choice made before the code.

01Fashion · D2C
Powerlook
A fast-growing fashion brand whose storefront had to keep getting faster while the catalogue and traffic behind it kept moving.
Role
Architecture + delivery
Stack
Magento 2 · Next.js · Varnish
View case study →
02Horticulture · D2C
Future Roots
An online plant store selling a product that is fragile, seasonal and hard to photograph, to customers who abandon at any friction in the buy.
Role
Commerce build
Stack
Shopify · CRO
View case study →
03Health & fitness
S3Buy
Sports nutrition is a category where authenticity is the purchase decision and delivery speed is the repeat one. The storefront has to carry both.
Role
Platform + growth
Stack
Magento 2 · SEO
View case study →
04B2B procurement
Nxtby
B2B buying is not a cart. It is a request, a quote, an approval chain and a budget holder, and a consumer checkout models none of that.
Role
Systems architecture
Stack
Magento 2 · Workflows · API
View case study →
05Marketplace
ShopUnicore
A wide multi-category catalogue, which is the point at which catalogue size stops being a number and starts being an architecture problem.
Role
Architecture direction
Stack
Magento 2 multi-store · Redis
View case study →
06Manufacturing
Synergy Water Slides
An engineering manufacturer whose buyers research for months and never fill in a form, on a site that search could not read.
Role
Technical SEO + build
Stack
WordPress · Schema · GA4
View case study →

View all work

05Featured case study

POWERLOOK

Headless commerce

Challenge

A fast-growing fashion brand whose storefront had to keep getting faster while the catalogue and the traffic behind it kept moving.

Architecture

A decoupled storefront over the commerce API, with caching pushed to the edge of every layer that could hold it.

My role

Architecture direction and delivery: platform decisions, performance strategy and the engineering behind them.

Performance

Varnish, Redis, full-page cache and database tuning, the same stack that cut page load times by 60% on high-traffic B2B commerce.

Outcome

A storefront that scales with the catalogue instead of against it. Detailed metrics on request rather than on a marketing page.

Technology

Magento 2Next.jsReactGraphQLRedisVarnishCloud

06Expertise

Where technology meets commerce.

Not a logo grid. An architecture, read left to right, the way a request travels through it.

01Commerce layer

Magento 2
Shopify Plus
WooCommerce
Headless storefronts

02Experience layer

Next.js
React
GraphQL
AI search

03Platform layer

Node.js
PHP
MySQL
Redis · Varnish

04Growth & intelligence

AWS · Cloudflare
GA4 · Analytics
Technical SEO
AI & automation

07AI

The next commerce system is intelligent.

AI is changing how businesses discover, sell, operate and grow. The useful half is unglamorous: retrieval that returns the right passage, evaluation you can trust, and grounding that stops a fluent answer from being a confident wrong one.

AI agents

Bounded work against real systems, with the tool boundary drawn on purpose.

LLM apps

Past the benchmark table: context, instruction following, cost at volume.

RAG

Retrieval that returns the right passage, and grounding you can audit.

Automation

The parts of an operation that absorb people who should be doing something else.

AI search

Discovery when the query is a sentence and the answer is a recommendation.

GEO

Being the answer a model recommends, not only the result that ranks.

Content systems

Catalogue enrichment that survives human review.

Business intelligence

Decisions carried by data instead of by the loudest opinion in the room.

08The evolution

From code to company.

Eight shifts across Sinelogix, OrionCoders, Magneto IT Solutions, Nxtby and my own Ariya InfoTech, each one forced by a problem the previous way of working could not hold. The technology changed roughly every three years. What it was for did not.

Full experience ↗

2010–13
Foundations
Education
Six years of formal study in information technology, diploma in 2010, degree in 2013. The point at which this stopped being a hobby.
2016
Founder, Ariya InfoTech
Ariya InfoTech · 2016–2025
Started my own consultancy in Vadodara and never closed it. Magento 2 full-stack and headless commerce for B2B, B2C, D2C and marketplace brands, plus MoEngage, WebEngage and multi-currency gateway work.
2016
Magento, professionally
Sinelogix Technologies · 2016–2018
Magento developer, then Sr. Magento developer: module development and store builds. The platform that turns a catalogue into an architecture problem.
2018
Shopify at brand scale
OrionCoders Digital · 2018
Shopify development for top brands including Unilever face and skincare stores: custom storefronts, app and gateway integrations, and my first exposure to Salesforce Commerce Cloud.
2018
Saudi retail, full-stack
Magneto IT Solutions · 2018–2021
Sr. Magento 2 full-stack developer for leading Saudi brands, Haymart, Kawader and Aljazira Supermarkets, across grocery, commercial kitchen equipment and fashion. Mobile app APIs, custom payment gateways, multi-vendor and multi-store.
2020
B2B systems & performance
Nxtby.com · 2020–2022
Five-level approval workflows, B2B order and quote management with role-based permissions, AWS setup with EC2/RDS/auto-scaling. 90% of order and quote processing automated; approval cycles down 40%; page load down 60%.
2023
Leading the team
Nxtby.com · 2023–present
Team Lead: architecture guidance, code review and mentorship across 12+ multi-store Magento 2 platforms carrying 500K+ SKUs and 1M+ monthly users. Structured workflows cut development cycle time by 30%.
Now
Fully AI-driven
Consulting
Every layer of the stack designed AI-first: agents, retrieval and automation aimed at the parts of a company that absorb people who should be doing something else, for companies and agencies planning their next phase of growth.

“Technology should not make business more complicated. It should make growth easier.”

— Yuvraj Raulji

09Insights

Things I’m thinking about.

All writing →

10Social authority

Follow the journey.

Long-form technical writing, build notes and platform opinions, published where the conversation already happens.

Yuvraj RauljiWrites about commerce architecture, performance and AI

ProfessionalLinkedIn ↗

Technical writingInsights ↗

Behind the workInstagram ↗

Case studiesProjects ↗

11Hire / consult

Book 30 minutes. Leave with a decision.

Hire me as your end-to-end technology consultant: eCommerce, mobile apps, custom software, cloud and AI. One call is usually enough to name the real constraint, the platform decision behind it, and what AI should and should not touch in your operation.

Book the 30-min slot WhatsApp instead

eCommerce platforms

Magento 2, Shopify Plus, headless: B2B, B2C, D2C and marketplace.

Mobile apps

App architecture and the commerce APIs behind it: REST, GraphQL, PWA.

Custom software

Internal tools, approval workflows, ERP/CRM/POS integration.

AI systems

Agents, RAG and automation wired into the operation, not bolted on.

Cloud & DevOps

AWS, Docker, CI/CD, Varnish/Redis/CDN, scaled to real traffic.

Fractional CTO

Architecture direction and team leadership for companies and agencies.

12Contact

Let’s build something that matters.

Have a commerce, technology or digital transformation challenge? Tell me about it and I’ll be in touch within 24 hours.

Start a conversation Book a strategy call

Email: [email protected]
Phone: +91 9898 334 731
Based in: Vadodara, Gujarat, India · IST · GMT+5:30

I build the systems behind digital commerce.

More than code. Technology should move the business forward.

Four systems, not four services.

Commerce systems

Digital architecture

Growth systems

AI systems

Real work. Real systems.

Powerlook

Future Roots

S3Buy

Nxtby

ShopUnicore

Synergy Water Slides

POWERLOOK

Challenge

Architecture

My role

Performance

Outcome

Technology

Where technology meets commerce.

The next commerce system is intelligent.

From code to company.

Foundations

Founder, Ariya InfoTech

Magento, professionally

Shopify at brand scale

Saudi retail, full-stack

B2B systems & performance

Leading the team

Fully AI-driven

Things I’m thinking about.

Follow the journey.

Book 30 minutes. Leave with a decision.

Let’s build something that matters.