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Experience

Nine years building the same thing from different angles: systems a business can actually run on. The first websites go back to 2014, the Magento work to 2016, and the incorporated practice to 2025.

See the work

The record

9+
Years in commerce

Professional commerce work. The first builds go back further, to 2014.

50+
Projects delivered

Including 12+ multi-store Magento platforms led end to end.

500K+
SKUs under management

Where catalogue size stops being a number and starts being an architecture problem.

1M+
Monthly users served

Sustained traffic on the platforms above.

Timeline

Seven points where the work changed shape, from a diploma in information technology to incorporating the practice.

  1. 2010

    2010: Information Technology

    Diploma from 2010 to 2013, then a bachelor’s degree from 2013 to 2016. Six years, and the point at which this stopped being a hobby.

  2. 2014

    2014: The first builds

    Started building websites and online stores.

  3. 2016

    2016: Working independently

    Started taking my own clients, and established it as a working practice the following year.

  4. 2018

    2018: Gulf retail, at scale

    Commerce builds for Saudi retail groups: grocery, commercial kitchen equipment and fashion. First headless frontends over REST and GraphQL.

  5. 2020

    2020: Senior Magento, B2B

    High-traffic B2B commerce. Automated 90% of order and quote processing, and cut page load times by 60% through Varnish, Redis, full-page cache and database tuning.

  6. 2023

    2023: Team leader

    Architecture direction across multi-store Magento 2 builds. Five-level approval workflows for development, B2B orders, quotes and vendor management.

  7. 2025

    2025: Incorporated

    The practice incorporated as a private limited company.

Employment record

The Gulf retail and B2B platform periods overlap by fourteen months. That is what the record says, so that is what is printed here.

  1. Jan 2023 to present

    Bengaluru · Remote

    Team Leader

    B2B commerce platform

    Leading a development team across Magento 2 and multi-platform commerce builds: architecture guidance, code review and delivery.

    • Led delivery of 12+ multi-store Magento 2 platforms handling 500K+ SKUs and 1M+ monthly users
    • Cut development cycle time by 30% by introducing structured workflows and approval processes
    • Designed 5-level approval workflows for development, B2B orders, quotes and vendor management
    • Set architecture direction for multi-store setups, custom modules and B2B workflows
    • Tuned server, caching, CDN and cloud infrastructure for performance and reliability
  2. Mar 2020 to Dec 2022

    Bengaluru · Remote

    Sr. Magento Developer

    B2B commerce platform

    Full-stack Magento 2 development for high-traffic B2B commerce: custom modules, multi-store setups and end-to-end API integration.

    • Automated 90% of B2B order and quote processes, reducing approval cycle time by 40%
    • Improved site speed by 60% through Varnish, Redis, full-page cache, CDN and database tuning
    • Built B2B order and quote management with role-based permissions and multi-level approvals
    • Ran Magento 2 server setup on AWS: EC2, RDS, S3, load balancing and auto-scaling
    • Integrated payment gateways, logistics, CRM and ERP systems
  3. Jul 2018 to May 2021

    Ahmedabad · On-site

    Sr. Magento 2 Full Stack Developer

    Commerce agency, Gulf retail

    Commerce builds for Saudi Arabian retail groups: grocery, commercial kitchen equipment and fashion.

    • Built B2B and B2C stores localised for the Saudi market
    • Implemented layered navigation, dynamic pricing and custom checkout flows
    • Delivered headless frontends over REST and GraphQL for mobile and PWA
    • Integrated loyalty programmes, discount engines and customer dashboards
  4. Mar 2018 to Jul 2018

    Vadodara

    Software Engineer

    Digital agency

    Shopify development for consumer brands, including skincare storefronts for a global personal-care group.

    • Built customised Shopify storefronts with third-party app and API integration
    • Wrote custom JavaScript for dynamic product display and frontend behaviour
    • First hands-on exposure to Magento 2 and multi-platform commerce architecture
  5. Jun 2016 to May 2018

    Vadodara

    Magento Developer → Sr. Magento Developer

    Commerce agency

    Where the Magento work started: module development and store builds.

Technologies & credentials

Technologies

Commerce
Magento 2 / Adobe CommerceShopify & Shopify PlusWooCommerceHeadless & Composable
Languages & Frameworks
PHPNext.jsReact.jsGraphQL
Data & Search
MySQLPostgreSQLMongoDBRedisElasticsearchRabbitMQ
Infrastructure
AWS (EC2, S3, RDS)Google CloudAzureDockerJenkinsGitLab CI
Measurement & Growth
GA4GTMMoEngageWebEngageTechnical SEO

Education

  • Bachelor of Engineering, Information Technology

    2013 to 2016

  • Diploma, Information Technology

    2010 to 2013

Certifications