Experience
Nine years building the same thing from different angles: systems a business can actually run on. The first websites go back to 2014, the Magento work to 2016, and the incorporated practice to 2025.
The record
- 9+
- Years in commerce
- 50+
- Projects delivered
- 500K+
- SKUs under management
- 1M+
- Monthly users served
Professional commerce work. The first builds go back further, to 2014.
Including 12+ multi-store Magento platforms led end to end.
Where catalogue size stops being a number and starts being an architecture problem.
Sustained traffic on the platforms above.
Timeline
Seven points where the work changed shape, from a diploma in information technology to incorporating the practice.
2010
2010: Information Technology
Diploma from 2010 to 2013, then a bachelor’s degree from 2013 to 2016. Six years, and the point at which this stopped being a hobby.
2014
2014: The first builds
Started building websites and online stores.
2016
2016: Working independently
Started taking my own clients, and established it as a working practice the following year.
2018
2018: Gulf retail, at scale
Commerce builds for Saudi retail groups: grocery, commercial kitchen equipment and fashion. First headless frontends over REST and GraphQL.
2020
2020: Senior Magento, B2B
High-traffic B2B commerce. Automated 90% of order and quote processing, and cut page load times by 60% through Varnish, Redis, full-page cache and database tuning.
2023
2023: Team leader
Architecture direction across multi-store Magento 2 builds. Five-level approval workflows for development, B2B orders, quotes and vendor management.
2025
2025: Incorporated
The practice incorporated as a private limited company.
Employment record
The Gulf retail and B2B platform periods overlap by fourteen months. That is what the record says, so that is what is printed here.
Jan 2023 to present
Bengaluru · Remote
Team Leader
B2B commerce platform
Leading a development team across Magento 2 and multi-platform commerce builds: architecture guidance, code review and delivery.
- Led delivery of 12+ multi-store Magento 2 platforms handling 500K+ SKUs and 1M+ monthly users
- Cut development cycle time by 30% by introducing structured workflows and approval processes
- Designed 5-level approval workflows for development, B2B orders, quotes and vendor management
- Set architecture direction for multi-store setups, custom modules and B2B workflows
- Tuned server, caching, CDN and cloud infrastructure for performance and reliability
Mar 2020 to Dec 2022
Bengaluru · Remote
Sr. Magento Developer
B2B commerce platform
Full-stack Magento 2 development for high-traffic B2B commerce: custom modules, multi-store setups and end-to-end API integration.
- Automated 90% of B2B order and quote processes, reducing approval cycle time by 40%
- Improved site speed by 60% through Varnish, Redis, full-page cache, CDN and database tuning
- Built B2B order and quote management with role-based permissions and multi-level approvals
- Ran Magento 2 server setup on AWS: EC2, RDS, S3, load balancing and auto-scaling
- Integrated payment gateways, logistics, CRM and ERP systems
Jul 2018 to May 2021
Ahmedabad · On-site
Sr. Magento 2 Full Stack Developer
Commerce agency, Gulf retail
Commerce builds for Saudi Arabian retail groups: grocery, commercial kitchen equipment and fashion.
- Built B2B and B2C stores localised for the Saudi market
- Implemented layered navigation, dynamic pricing and custom checkout flows
- Delivered headless frontends over REST and GraphQL for mobile and PWA
- Integrated loyalty programmes, discount engines and customer dashboards
Mar 2018 to Jul 2018
Vadodara
Software Engineer
Digital agency
Shopify development for consumer brands, including skincare storefronts for a global personal-care group.
- Built customised Shopify storefronts with third-party app and API integration
- Wrote custom JavaScript for dynamic product display and frontend behaviour
- First hands-on exposure to Magento 2 and multi-platform commerce architecture
Jun 2016 to May 2018
Vadodara
Magento Developer → Sr. Magento Developer
Commerce agency
Where the Magento work started: module development and store builds.
Technologies & credentials
Technologies
- Commerce
- Magento 2 / Adobe CommerceShopify & Shopify PlusWooCommerceHeadless & Composable
- Languages & Frameworks
- PHPNext.jsReact.jsGraphQL
- Data & Search
- MySQLPostgreSQLMongoDBRedisElasticsearchRabbitMQ
- Infrastructure
- AWS (EC2, S3, RDS)Google CloudAzureDockerJenkinsGitLab CI
- Measurement & Growth
- GA4GTMMoEngageWebEngageTechnical SEO
Education
Bachelor of Engineering, Information Technology
2013 to 2016
Diploma, Information Technology
2010 to 2013
Certifications
Magento Appreciation
Parul University · Sep 2022
Magento
TOPS Technologies
PHP
TOPS Technologies
Copilot for Startups
Microsoft
Create your e-commerce store with Shopify (opens in a new tab)
Coursera Project Network · Oct 2025
AWS S3 Basics (opens in a new tab)
Coursera Project Network · Oct 2025