Writing
Long-form technical writing on Magento 2, Shopify, headless commerce, AWS, analytics and AI. Written to be useful to somebody who has the problem, which is a harder brief than written to rank.
Latest
Magento 2
Magento 2 SEO: The Complete Technical Audit Guide 2026
A step-by-step framework for auditing Magento 2 stores: XML sitemaps, canonical tags, hreflang, structured data, crawl budget
12 Jun 2026 8 min read
Archive
8 pieces, newest first. The filters are the subjects that have writing behind them, so none of them returns an empty page.
8 articles
Magento 2Magento 2 SEO: The Complete Technical Audit Guide 2026
A step-by-step framework for auditing Magento 2 stores: XML sitemaps, canonical tags, hreflang, structured data, crawl budget
12 Jun 2026 8 min read
AI & AutomationAI for E-commerce in 2026: Real Use Cases That Actually Drive Revenue
Six battle-tested AI implementations: product recommendations, dynamic pricing, inventory forecasting, GPT catalog content, chatbot sales agents
08 Jun 2026 11 min read
Magento 2Magento 2 Checkout Optimization: Cut Cart Abandonment by 40%
Proven checkout redesign framework: one-page checkout, guest checkout, address autocomplete, payment UX, mobile-first form design
05 Jun 2026 9 min read
SEO & CROCRO Strategies That Double E-commerce Conversion Rates
Data-backed CRO frameworks from real Magento and Shopify stores: A/B testing methodology, heatmap analysis, checkout optimisation
28 May 2026 10 min read
Magento 2Magento 2 PWA Studio: Building a Headless Storefront in 2026
Hands-on guide to Magento 2 PWA Studio: Venia storefront, GraphQL API, local setup, performance tuning for 90+ Lighthouse
20 May 2026 13 min read
AWS & ServerAWS Server Setup for Magento 2: Production-Ready Guide
Complete walkthrough: EC2 instance selection, RDS config, S3 media, Nginx + PHP-FPM tuning, Varnish, Redis, SSL, and CI/CD deployment pipeline on AWS.
15 May 2026 14 min read
ShopifyShopify Plus vs Magento 2 in 2026: The Definitive Enterprise Comparison
Real-world breakdown of TCO, customisation depth, B2B features, API capabilities, and which platform wins for which business model in 2026.
10 May 2026 12 min read
ShopifyShopify Headless with Next.js: Complete Implementation Guide 2026
Step-by-step headless Shopify build using Next.js 14, Hydrogen 2.0, and Storefront API: cart, checkout, ISR, SEO best practices, and Vercel deployment.
25 Apr 2026 14 min read
What next
These describe what usually goes wrong. Finding out what is actually wrong on one particular store takes looking at it, which is what the audit is.