Case study | Horticulture · D2C
An online plant store selling a product that is fragile, seasonal and hard to photograph, to customers who abandon at any friction in the buy.
Online plant store
The challenge
An online plant store selling a product that is fragile, seasonal and hard to photograph, to customers who abandon at any friction in the buy.
The approach
Shopify, chosen for speed to market rather than for flexibility, with the customisation spent where it converts: OTP login, a one-page checkout through GoKwik, and product pages built for a catalogue that does not behave like apparel.
Technology
ShopifyGoKwik checkoutCustom PDPOTP login
Outcome
No measured result is published for this build. One of the six has one, and it is the only one that shows a figure. The rest say what was built and stop there, which is less impressive and considerably more useful than five plausible percentages.
More work
Fashion retail · D2C
Headless fashion storefront
Health & fitness · Retail
Sports nutrition store
B2B procurement · Platform
Procurement and approvals platform
Next step
Describe what is in front of you and what it is costing. Thirty minutes is usually enough to name the decision underneath it, and that conversation occasionally ends with me saying you do not need the project.
If the problem is on a store that is already live, an eCommerce technical audit is the defined version of that: the same review, delivered in writing.