Case study | Health & fitness · Retail
Sports nutrition is a category where authenticity is the purchase decision and delivery speed is the repeat one. The storefront has to carry both.
Sports nutrition store
The challenge
Sports nutrition is a category where authenticity is the purchase decision and delivery speed is the repeat one. The storefront has to carry both.
The approach
A commerce build organised around catalogue clarity and a short checkout, on the principle that in a trust-led category the product page is doing the selling and everything after it should get out of the way.
Technology
Commerce buildCatalogueCheckout
Outcome
No measured result is published for this build. One of the six has one, and it is the only one that shows a figure. The rest say what was built and stop there, which is less impressive and considerably more useful than five plausible percentages.
More work
Fashion retail · D2C
Headless fashion storefront
Horticulture · D2C
Online plant store
B2B procurement · Platform
Procurement and approvals platform
Next step
Describe what is in front of you and what it is costing. Thirty minutes is usually enough to name the decision underneath it, and that conversation occasionally ends with me saying you do not need the project.